As a division of New Art Group, our objective is to be the best cinematographic laboratory in Latin America. All of the services we offer are executed with the utmost quality control. Our mission is to provide exceptional service to our clients and cater to their specific needs.cinematográfico de Latinoamérica a través de la calidad en todos los procesos con la mejor atención al cliente.
Media Contacts: Lisa Muldowney / Sally Christgau
New Art Laboratories Earns
KODAK IMAGECARE Program Accreditation
ROCHESTER, NY, June 11, 2007–New Art Laboratories in Mexico City, Mexico, has joined the list of facilities that have been accredited for meeting KODAK IMAGECARE Program standards for consistently high-quality negative film processing.
Initiated in 1996, the KODAK IMAGECARE Program is designed to assist laboratories in implementing processes and measurements for reliable and consistent processing quality. Program membership has grown to currently include 35 film labs in 22 countries. Admittance as a member to the KODAK IMAGECARE Program is recognition that a laboratory has conformed to the highest quality standards across operations as stipulated by the Program.
“The KODAK IMAGECARE Program certifies that motion picture film laboratories are structured to consistently optimize their services and reliably produce the highest quality results,” says Kodak’s Wendy Elms, worldwide manager of the IMAGECARE Program. “Filmmakers can now shoot almost anywhere around the world knowing their film will be processed within strict quality guidelines at member facilities.”
New Art Laboratories began operations in July 2003. The facility offers processing services for 35 mm, Super 35, 16 mm and Super 16 film formats. They specialize in silver retention and push and pull processing. The lab also provides sound, prints and various other deliverables. Management at New Art says that Mexico City is a hub for Latin American moviemaking, and the facility offers services to feature films and television productions in Central and South American.
“We consider the KODAK IMAGECARE Program an important tool,” says New Art Sales and Customer Service Manager Daniel Salazar. “By providing exceptional services and instituting controlled processes, we can confidently meet the expectations of the most demanding cinematographers. Our facility is committed to providing filmmakers with the best lab processes available and continuing to be a leading resource for them in our region.”
Laboratories in countries where the KODAK IMAGECARE Program is offered can become members through an assessment process. A Kodak technician assists and certifies lab personnel in standardizing and documenting procedures, monitoring and controlling processes, and in demonstrating an ability to follow quality control checklists. Labs are audited every 12 months, with frequent re-assessments by local Kodak representatives throughout the year. Kodak also provides training for lab personnel with the aim of achieving optimum and constant performance.
For more information on the KODAK IMAGECARE Program, visit www.kodak.com/go/imagecare.
AGFA LETTER OF OPINION TO NEW ART LAB
“I was impressed by the levels of processing quality and of efficiency that this young lab has been able to reach in such lapse of time…
On my arrival, Monday the 9th of April 2007, I was given a guided tour around the laboratory, and I was immediately surprised by the clean look in all the working places of the lab. I have hardly ever seen such a clean (chemical) working environment in a motion picture film processing lab. Please, see to it that it remains like this. It’s important. Good processing really requires a clean environment.
New Art succeeds in combining a limited space with important processing capacity. It has two very performing processors. In addition, the process is very modern, combining all the latest relationships to the ECP-process, as there are:
During my stay in Mexico, Agfa test wedges were developed on three occasions. I evaluated them when I got home. The results were very good. So, the processing should lead to optimal quality on the screen.
I also discussed the LAD-settings with New Art Lab. For CP30, New Art Lab applies LAD target values of 115-106-103 RGB. This is precisely what we advise in our technical date sheet (which can be found on the Agfa website). This combination should offer the lab the most neutral greys and blacks.”
(Quoted from Mr. Redgy De Groote’s (Agfa Gaevert N.V. / Motion Picture Division) letter of opinion to New Art Lab on May 2007.)
New Art is proud to be a Kodak certified lab. This certification is granted every year through Kodak’s Survey Quality Assurance, which verifies the stability in the development process of negative image.
Our goal is to promote the national film industry. For this reason, we are proud sponsors of the most important film festivals in Mexico. In addition, we are precursors of the anti-piracy action processes.
In order to ensure a higher degree of accuracy on the report of anomalies presented on a material, we have an Advisory Team in charge of the inspection of developed negative. Our developing machine, made by Photomec, is the only one of its kind in Mexico. This machine works by means of a soft touch system, which makes it easy to change formats, between a 35mm and a 16mm, without having to execute mechanical adjustments that consume time and obstruct operation.
SINCE THE SECOND HALF OF 2004 TO FIRST HALF OF 2007, WE HAVE WORKED IN THE RELEASE PRINTING OF OVER 80 FEATURE FILM TITLES FOR THE MAJOR DISTRIBUTORS.
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